Catching Elephant is a theme by Andy Taylor
colors, nicely colored
it makes the point
Lego
“And do u like spending 20$ a month on brand name razors? 19 go to Roger Federer.”
I Know, the creative rendition of the idea takes us back to the famous old spice campaign, but if we wished to see beyond the simple execution, we’ll find ourselves yet again witnessing another awakening in the consumer-brand tale. With more educative lighthearted approaches like this one, we can eventually survive the danger of consumerism devouring our societies today.
Humans 1 - Bad brands 0.
Good job Dollar shave club, but keep the good intention!
(Source: youtube.com)
lego
ad
some artsy time
A modern true Christmas remembrance
a 12 inch P…
ad life
The syndrome
advertising-anonymous
Hi I’m Jason. (Hi Jason). I’ve been a copywriter for over fours years now.
You know, at first it was fun. I got to “make stuff up” for a living. I kept chasing the new brief. It was about the idea. The work, man. More feedback? Just more chance to push the work. Late nights? It’s all good: we’re in this together. Bring it on.
And on it came. But slowly too came the darkness. A shadow that grew and that no light, no happy hour could defeat.
The woefully incomplete briefs. The constantly compromised timelines. The supererogatory sojourns to thesaurus.com and absolute addiction to alliteration. That helpless feeling of having done this before and being unable to prevent the inevitable shitshow.
And the revisions. Oh lord, the revisions.
Feedback can come at anytime. International clients means the feedback machine could churn and churn. The sun never sets on feedback, but the deadlines remained.
Does it get better? Kind of. Do you get better at it? You do or you go slightly insane. But you can always take your mania out on hapless account people.
My story is not unique, and neither is my advice. Find something to hold on to. One shining, beautiful piece of work that is good and true. Also you should probably save your money so when you’re burnt out, you can write that book or try to save the world or something.
And when the hour is darkest, remember: no one reads the copy anyway.
the bitter truth
Photo blocker
For the parents among us, a handy poster
